On the heels of Kia’s global rebrand, we worked directly with their brand team to create a next generation vision for a brand assistant, that goes beyond chat windows and prompts.
Beyond a mascot.
Kia needed a brand assistant that can become anything and live anywhere, while keeping its distinct look and brand relevance. Our system was heavily inspired by the movements of nature.
My role was lead director, focusing the efforts of strategy, design and animation while working directly with the Kia brand team.